Through its iconic association with Wimbledon, Robinsons squash has long been synonymous with sunny days, green grass and family picnics. Now with the launch of Robinsons Double Concentrate, fans will have something new to quench their thirst this summer, as they celebrate the return of the nation’s favourite tennis tournament.
Robinsons Double Concentrate is designed to give families ‘a lot from a drop’ in more ways than one and is destined to become a favourite of both mums and kids as they cheer on Murray’s title challenge this year. Available in five of the most popular fruity Robinsons flavours - Orange, Orange & Pineapple, Apple & Blackcurrant, Summer Fruits and Lemon – not only does Robinsons Double Concentrate give families more squash at a better price, but it also comes in a more convenient bottle that is kinder to the environment and easier to carry, store and pour – and all with the same great taste and quality we love and expect from Robinsons.
Robinsons Double Concentrate is available in two new family friendly bottles - a 1.25 litre and a 1.75 litre – both of which have a unique pour control feature and an easy grip handle, to help everyone in the family pour just the right amount of squash to make their Robinsons the way they like it, without wasting or spilling a drop! But the easy pour bottle was designed with mum in mind too, as the new compact sizing means that Robinsons Double Concentrate is not only easier to carry and store at home, but also kinder to the environment, as there will be a 61.3% reduction in the amount of PET used and 35.1% reduction in the amount of packaging used per litre, as well as a reduction of 693 tonnes of CO2 per year.
In addition, Robinsons Double Concentrate is also destined to become a family favourite in terms of value, as even though the 1.25 litre and 1.75 litre bottles (50 and 70 servings) are both smaller than the existing 2 litre Robinsons bottle (40 servings), they still deliver more servings because families only need to use half as much squash, one part concentrate to nine parts water.
So whether you’re packing up the picnic hamper, practicing your serve in the local park, or preparing to watch a tense five setter at home, you really will get ‘a lot from a drop’ with Robinsons Double Concentrate and your summer squash will go that much further.
New Robinsons Double Concentrate 1.25 litre retails at £2.59 and the 1.75 litre at £3.49 (both just 5p per serve), in all major grocery outlets. All bottles are available in no added sugar varieties and Orange and Apple & Blackcurrant are also available in regular. Whilst the Robinsons bulk packs have been changed to the new family friendly design, the standard 1 litre bottle of Robinsons will remain just the way it is and is still available in all of the family’s favourite flavours.
(1 Based on current year to date average distance loads out of the Britvic factory in Norwich, England.)