“SoBe Pure Rush is a great-tasting energy drink that will offer consumers something completely different. Research shows that the number of people buying stimulant drinks is in decline recently, because people don’t like how they taste, and because they’re full of artificial ingredients. Pure Rush has been designed to address this. We are confident it will bring new shoppers into the category and help grow sales in the stimulant drink segment, which is now worth £399 million. ”