Double platinum recording artist, Ellie Goulding will follow in the footsteps of Naomi Campbell, Ashley Green and Gossip Girl’s Jessica Szohr as the UK face of SoBe® when the famous US drinks brand arrives on British soil for the first time in May.
Ellie will launch the range of vitamin boosted waters and energy drinks with an online film that sees her discovering South Beach, Miami, the place that inspired SoBe.
Airing on the SoBe Facebook page over three weeks the series sees Ellie jamming with a Hispanic band, running on South Beach with a local legend and designing her ideal tattoo at the famous Salvation Tattoo parlour.