Leading soft drinks manufacturer Britvic is launching a Wimbledon inspired on-pack promotion with Robinsons to grow squash sales for retailers this summer. The latest promotion will give away a ‘Street Tennis Kit’ every hour, getting the nation’s families playing tennis.
The on-pack promotion, launching on the 1st May and running until the end of the tournament, will be available on all variants of Robinsons Fruit Squash, Fruit & Barley and Robinsons Select.
Bringing the fun and excitement of Wimbledon to gardens and local parks, each Robinsons ‘Street Tennis Kit’ consists of one sports bag, one 12” net, four tennis rackets (two adult and two children sizes), one match ball and two rally balls as well as one box of chalk. To be in with a chance to win the kit consumers enter the promotion online at www.robinsonsfun.com/wimbledon, using the last four digits of the barcode found on the label of promotional packs.
Ace Support
The Robinsons ‘Street Tennis Kit’ on-pack promotion will be supported in-store with bespoke retailer activity and eye-catching POS material including shippers and posters created by The Marketing Store.
Terms and conditions apply to the promotion.
Serve Up Spectacular Summer Profits
Jon Ellis, Sponsorship & Equity Marketing Manager, Britvic comments
“Whether you are a beginner or an expert our ‘Street Tennis Kits’ will provide plenty of opportunity for fun this summer. As a sponsor of Wimbledon we are really excited about this promotion, we all enjoy watching the championship and our kits give families the chance to play their own tennis tournaments.”
“The promotion is rolling out on over 35.5 million bottles of both Robinsons Fruit Squash , Fruit & Barley and Robinsons Select and we’ll be drawing 10 winners daily from the free prize draw. As the UK’s no.1 squash and Robinsons heritage with Wimbledon, retailers can be sure that the promotion will be well supported to drive consumer awareness. We would urge retailers to position the Robinsons range somewhere prominent in-store, ensuring the increased Robinsons awareness and profit opportunity is capitalised upon.”