Leading soft drinks company Britvic today announced that Robinsons, the UK’s No1 squash, will continue its long-standing association with the Wimbledon Championships for a further five years.
The new contract ensures Robinsons will remain the Official Still Soft Drinks Supplier to the Championships until at least 2015.
Britvic chief executive Paul Moody and All England Lawn Tennis Club chief executive Ian Ritchie will announce the new contract at a gala dinner on Tuesday 4th May. The event will be held at the All England Lawn Tennis Club to celebrate the 75th anniversary of Robinsons’ relationship with the Wimbledon Championships, the world’s oldest tennis tournament.
Paul Moody said: “Britvic is very proud that Robinsons will continue its long association with Wimbledon, in what is the second longest running sports sponsorship in the world. Wimbledon is part of Robinsons’ heritage, as the Championships were the birthplace of Robinsons barley water. We look forward to embracing our continued support at Wimbledon and are proud of our achievements over the last 75 years.”
Ian Ritchie, Chief Executive of the All England Lawn Tennis Club said: “We’re delighted that Robinsons will remain the Official Still Soft Drink of the Championships, for the next five years at least. Robinsons Barley Water remains synonymous with Wimbledon – and it’s great it will be there on the Umpires Chair again."
The dinner, held at the All England Club, was attended by tennis stars past and present including Robinsons brand ambassador and rising star Laura Robson, Annabel Croft, Andrew Castle and Jeremy Bates.
Robinsons will once again broadcast its award winning Wimbledon television advertising, also with an on-pack promotion and a heavyweight PR campaign to celebrate the 75th anniversary.