Leading UK soft drinks manufacturer Britvic is delighted to announce its biggest on-pack promotion, Reward Your Thirst, is back and better than ever. The latest wave of activity will see improved pack stand-out and stronger brand messaging for Britvic and PepsiCo UK’s leading on-the-go soft drink brands. During its July to August run, the promotion will offer consumers the chance to win £250 every hour.
Maximising the appeal of the promotion to consumers, ‘Reward Your Thirst’ will run across 440ml, 500ml & 600ml bottles of all variants of Pepsi, 7UP, Tango, Mountain Dew, Drench, Juicy Drench once again and, for the first time, Lipton Ice Tea. The cross brand soft drink promotion aims to drive distribution and generate sales opportunities for retailers.
Prizes up for grabs
To be in with a chance of winning a £250 cash prize, consumers simply text a code word and the last four digits of the ‘Reward Your Thirst’ bottles barcode to unique number or enter it online at rewardyourthirst.com.
Reward Your Thirst will be supported with POS material in Grocery, Convenience & Impulse, Food Service & Leisure and Cash & Carry channels. This will include chiller POS, in-store posters, secondary promotion displays, chilled dump bins, banners as well as individual price promotions bespoke to each channel.
Driving category growth
Russell Goldman, Head of Marketing Activation, Britvic comments:
“The first ‘Reward Your Thirst’ campaign was a huge success, bringing in an extra £2 million of sales to the category, and we expect this year’s promotion will be even bigger and better. Our consumers have told us what they want are cash prizes, so this time round we are offering the chance to win £250 every hour.
“Soft drinks make up a large part of sales in any on-the-go outlet and when the Reward Your Thirst is executed well it works harder for retailers and offers great sales opportunities. Each brand in the promotion is either a sub-category leader or driving growth within its sub-category and by offering a single promotion across these popular brands makes it easier for retailers to display something that appeals to a large number of their customers. Retailers should stock up on the ‘Reward Your Thirst’ range over the summer months to capitalise on the second burst of activity.”