Leading soft drinks manufacturer Britvic and PepsiCo UK&I are ensuring the Summer sizzles for retailers and consumers alike with the launch of two new promotions across the fastest growing cola brand, Pepsi. One will deliver exceptional value for money and the other will generate consumer excitement with a chance to win legendary experiences for groups of mates every hour.
Kicking off from the 4th July and for an eight week period, 500ml and 600ml PET bottles of Pepsi Max, Pepsi and Diet Pepsi will feature a 75p PMP, 30p less than the usual £1.05 priced marked PET formats. The summer months are a key time for on-the-go soft drinks and this promotion aims to drive penetration and pick up of Pepsi in-store, driving rate of sale for retailers whilst delivering great value to shoppers.
Shopper research shows that PMPs are seen as better value and are a great way of creating interest in your soft drinks chiller this summer. Along with the usual summer uplift this promotional activity will create a huge increase in demand making all three Pepsi variants (Pepsi Max, Pepsi Reg and Diet Pepsi) a must stock for all retailers! (Source: HIM)
Offering shoppers great value for money is key to driving trial in the category, but to make an even bigger splash in-store it is important to ensure that soft drinks are served ice cold every time. Britvic is urging convenience retailers to get in touch and request our new chiller equipment that will not only look great but will also deliver the perfect serve and help save money. Thanks to a £15million investment plan, Britvic’s Eco Chillers can help retailers save up to 32% on electricity which equates to 3,800 tonnes of carbon emissions each year across Britvic’s existing customers alone.
Go Wild with Pepsi
Pepsi will be offering its UK consumers the opportunity to be ‘The World’s Best Mate’ by giving them the chance to win wild experiences for themselves and their mates every hour for eight weeks from the 1st July. Lead by Pepsi Max, the on-pack promotion will feature across the range of pack sizes including 500ml, 600ml, 1litre and 2litre PET bottles as well as the 330ml can. To enter consumers simply have to text the last four digits of a packs bar-code to 62948 or enter at www.facebook.com/pepsimax for the chance to win thousands of prizes. All winners will be notified by SMS or email within five days of each draw.
Max it Up!
Ideal for adrenalin seekers, prizes include the chance to race powerboats down the Thames, thrill mates with white water rafting or challenge friends to abseil down a skyscraper building. The on-pack promotion will be supported by a £3m media campaign that includes national TV and digital activity.
Noel Clarke, Brand Controller for Pepsi at Britvic, commented:
“For the past three years, Pepsi has been fuelling the growth of the ‘on the go’ Cola market and in July and August we’re planning on accelerating that. We are stepping up our support for the convenience channel, driving footfall and demand with outstanding value for shoppers as well a highly engaging ‘experiences’ campaign that will appeal to UK Cola drinkers. Convenience retailers continue to be at the heart of the Britvic business and we have demonstrated this with the launch of the 600ml last year, which brought the on-the-go carbonates category back into growth and ensuring the perfect serve every time through the placement of new branded Eco Chillers in the channel.
“Our recent Reward Your Thirst campaign running across our on the go portfolio is also playing a pivotal role in driving sales and building momentum in the busy summer period. We are confident that these promotions will create high levels of demand and sales. At this time of year ‘out of stocks’ are the biggest cause of lost sales; to make the most of this surge in demand retailers should keep well-stocked up.”