The UK’s leading soft drinks supplier within the on-trade, Britvic, today announced the launch of J2O White Blend, a new lighter tasting and refreshing range of the No1 on-premise juice drink designed to complement food.
The new range will offer publicans the chance to capitalise on soft drink sales in line with the growing focus on food, where soft drinks are commonly purchased as the perfect accompaniment. The range will consist of two variants, White Grape and Kiwi and a Red Grape and Blackcurrant available to publicans from the end of May.
Expert blend
With the J2O range now worth £174m and maintaining its place as the number one adult soft drink, Britvic is introducing the new range having worked closely with wine and food pairing expert Chris Scott to create the perfectly blended drink available at the same price as the core range.
The J2O White Blend flavours work well with a variety of foods. White Grape & Kiwi works well with white meats and more savoury and salty snacks, whilst Red Grape & Blackcurrant with its fruitiness and spicy notes complements stronger, more complex foods.
A refreshing change
Simon Stewart, Marketing Director at Britvic,
"By welcoming White Blend into the J2O portfolio we are demonstrating our commitment to providing the on-trade with a stream of genuine innovation. The new range has performed extremely well in research, with consumers welcoming the lighter taste and seeing the range as an ideal accompaniment to a meal.
Adult soft drinks continue to offer a big opportunity for pubs that have turned to the category and food to drive their sales. A clear indication of the opportunity, as highlighted in the recently launched Britvic Soft Drinks Report, is that soft drinks sales have overtaken spirits in the on-trade for the first time, largely due to their high purchase incidence with meals.”