“With energy drinks continuing to grow at a rapid rate, we feel that there is a big opportunity for Mountain Dew Energy in the UK. The Mountain Dew brand already enjoys a cult following, and there is a huge appetite to bring this £1bn global brand to the UK market in a great new formulation. The energy market is fastest growing sub-category within soft drinks and we are confident that there is a big opportunity for a youthful, dynamic brand to appeal to consumers of energy drinks and drive sales further.”
“A key barrier to consumption of energy drinks has historically been the lack of innovation in taste. We have worked hard to ensure that Mountain Dew Energy is formulated to stand apart from competitors and deliver taste and energy for consumers.”