Robinsons Fruit Shoot, the UK’s favourite kids’ brand, is launching Fruit Shoot My 5, a new range of juice drinks that make it easy for mums to give their kids one of their five a day.
Specifically designed for kids, the range is a blend of 80% real fruit juices and 20% water - perfect for school lunchboxes. The new range also comes with the all important no-spill sports cap that mums know and trust.
Available from March, My 5 comes in three great tasting flavours that children will love - Apple & Pear, Orange & Pineapple and Apple & Blackcurrant. The range is free from colours, sweeteners and preservatives and only contains the natural sugars found in fruit juice.
One of your five a day
My 5 retains the instantly recognisable Fruit Shoot bottle shape but comes with a bold new pack design that clearly communicates the ‘1 of your 5 a day’ message. Available in 200ml bottles, the single serve variant has an MRRP of 89p and the four pack of £1.69.
Leslie Davey, Robinsons brand director at Britvic said: “Fruit Shoot My 5 provides parents with the perfect solution for their kids’ lunchboxes. We have worked in close co-operation with mums and kids to develop this new Fruit Shoot product and My 5 is both nutritious and refreshing, providing the perfect balance for kids young palates and the reassurance of one of your 5 a day.”.
The full Fruit Shoot range offers parents and children choice to ensure that all needs are met, whether it is treat, refreshment or nourishment. We recommend that retailers and foodservice operators get stocked up to take advantage of the sales and profit opportunities the Fruit Shoot range presents.”
Fruit Shoot My 5 will build on the UK’s No.1 kids soft drink brand which is currently worth over £100m. The launch will be supported by an exciting communication campaign to mums in March and April.
Fruit Shoot My 5 will replace Fruit Shoot 100% in the existing Robinsons range to better deliver against consumer needs.
*Source: Nielsen Total Coverage Sept 2009