7UP

Strategy

Our vision for Britvic is to become one of the most admired soft drinks businesses in the world

Our strategy is designed to realise that ambition and capitalise on the many opportunities available to our business.

  • Becoming the benchmark branded soft drinks business for both PepsiCo and our own brands in GB & Ireland - In our core markets, we will continue to build a company that is acknowledged for commercial excellence, efficient operations and the strength and breadth of our brand portfolio, both our own brands and PepsiCo’s. We will maintain a dedicated commercial focus in both countries, but will combine support functions to maximise efficiencies.

For details of our full strategy across the business for Britvic plc, please use the following link:

http://www.britvic.com/about-us/strategy.aspx

 

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