7UP

Strategy

Our vision for Britvic plc is to become one of the most admired soft drinks businesses in the world

Our strategy is designed to realise that ambition and capitalise on the many opportunities available to our business.

  • Becoming the benchmark branded soft drinks business for both PepsiCo and our own brands in GB & Ireland - In our core markets, we will continue to build a company that is acknowledged for commercial excellence, efficient operations and the strength and breadth of our brand portfolio, both our own brands and PepsiCo’s. We will maintain a dedicated commercial focus in both countries, but will combine support functions to maximise efficiencies.
  • Fully exploiting global category opportunities in the kids, family and adult categories - We will build on the strength of our own brands in these categories, in particular Fruit Shoot, Robinsons and Teisseire, and leverage them internationally. We will launch them in countries where we believe they have real potential to succeed and a dedicated International business unit will work with local partners, through franchise, distribution or licensing agreements, to ensure an asset-light and low risk approach to growth.
  • Creating a simple focused operating model, empowering our people and matching resource and capability to the growth opportunities - Delivery of the strategy requires a simpler, more focused and accountable organisational structure. Resources will be aligned against the growth opportunities and we will create a lower cost and more efficient business.
  • Being a trusted and respected member of the communities in which we operate - We will deliver a strong performance with integrity, acknowledging the responsibility we have to contribute to our local economies and society more broadly. Corporate social responsibility and sustainability will be fully embedded in our business.
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