Volume-value relationship
Between mid 2006 and mid 2008, sales through the take-home and licensed on-premise channels (in aggregate) increased by a CAGR of 4.2%, in value terms, whilst decreasing by a CAGR of (0.2%), in volume terms. The growth of value ahead of volume has principally been driven by the creation of new premium categories (for example, adult drinks, dairy drinks and smoothies), sales of higher pence per litre branded stills growing ahead of the market in take-home and the increased numbers of chillers producing higher sales of single-serve drinks in the ‘‘impulse’’ channel (which carry a higher price per litre than multi-pack sales). Whilst the market has grown in terms of retail sales value, such increases do not necessarily benefit soft drinks suppliers as the price realised by suppliers will be affected by the contractual arrangements with their customers.
On an annual basis Britvic publishes a summary of the market in the “Soft Drinks Category Report”. The latest version can be down-loaded within the Other Downloads section.
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