As part of our CR evolution we have re-aligned our corporate responsibility strategy to reflect both business and stakeholder needs more closely, giving a clear signal that we remain committed to sustainability and playing our part.
‘Playing our part’ means sustaining a responsible business, with progressive brands and dedicated people to help us deliver our corporate responsibility commitments now and in the future, and it is these three key areas that are the basis for our new CR vision.
With progressive brands we will continue to build on the success of our portfolio by responding to consumer expectations for products that deliver quality, taste and enjoyment, whilst at the same time integrating relevant social and environmental considerations.
Being a responsible business means responding to our stakeholders’ expectations for delivering both shareholder value and remaining true to our values.
And we wouldn’t be the thriving business we are without dedicated people working with us. We encourage our employees to support our drive to be a better business and also acknowledge the role we have to play in protecting and improving their overall wellbeing.
This new focus is underpinned by four strategic goals that reflect the most pressing sustainability issues facing our business
Corporate Responsibility Report 2009
Corporate Responsibility Report 2007/2008