Tango was launched by Corona Soft Drinks in 1950, differentiated from regular Corona by the addition of real fruit. In 1958 the Beecham Group acquired Corona and in 1987 Britvic Soft Drinks acquired Beechams Soft Drinks interests which included Tango as well as Idris and Corona.
Today Tango is probably most famous for its successful and innovative marketing campaigns, including the 'You know when you've been Tango'd' adverts.
The Brand range includes:
Did You Know?
- Diet Tango was the first ever Diet Fruit carbonate to be advertised on T.V. in 1999.
- It was the first soft drink to feature black packaging.
- Its advertising campaigns continue to be award winning. In 2006 the Tango Clear viral ad won a Cannes Lions Award.
